At this point, everyone knows the NFL’s standard approach to controlling the media and the dialog about all-things-football. It was last September when the League made that huge announcement on their $100 million partnership with the CDC to study concussions just as football season was starting. Well, it’s football season again – time to make a new announcement!
We also know that when things don’t go their way, it’s time to throw more money at something else until you get the results you want. And now with more confirmed statistics emerging on the overwhelming presence of CTE in retired players’ brains (post-mortem now), it’s time for another distraction.
In an earlier post about the League’s dissatisfaction with the results so far with that $100 million pledge to fund concussion studies with the CDC (click HERE to read that post), you may recall their original promise to uphold the importance of an objective hands-off approach. Well, that didn’t last very long. With over $40 million remaining of their $100 million pledge, the League tried to step in and have one of the neurologists removed from the study. When that didn’t go their way, they immediately withdrew their commitment for the balance of the study. (Sounds like a lot of your contracts too, doesn’t it? If you don’t collect your money up front, you’re probably going to get screwed).